Mr. Riley GOGO Healthier

Branding and Packaging

Mr. Riley – a brand that most of us in Malta have grown up with! And we are thrilled to have been entrusted with the naming of this new snack line of the Mr. Riley new range of healthier snacks made from Lentils and Hummus – the Mr. Riley GOGO Healthier.

Following the name we worked on the branding and the packaging design and to-date have designed nine different SKUs, in 2 different packet sizes, targeting different markets. We created a more vintage look for the packaging that targets the young adult and made-to-share snacking concept, whilst the smaller individual packs are aimed at a much younger consumer, with a more playful design of the Mr. Riley character brand, with the same typography that is in the traditional Mr. Riley range of products, for continuity.

Hope you like it! We do and we are also addicted to the Mr. Riley GOGO Healthier amazing flavours.