No matter what industry you are in, it is important to know your audience and be able to connect with them. That’s where social media comes in! We live in an era where people have the world at their fingertips, and are constantly being bombarded by brands, products, services and more making it hard to compete for their attention.
Here are 5 tips to help you get started and stand out from your competition:
- Be Aware of Time: Yes social media marketing can be challenging but can be done, it isnt rocket science. However, people sometimes underestimate how time consuming it can be. So dedicate specific time to it, where you know that during that time you focus on social media marketing, content creation, scheduling, tracking the insights etc. It is also important to consider where your audience is and the time difference between one country and another, to avoid your audience missing out.
- Be Unique: Social media has become excessively busy, and the fact is peoples brains can’t cope with it all and begin filtering out what and how much they see. How are you going to catch their attention? Be unique and don’t be afraid to show off what makes you different then all the other competitiors, be creative don’t stick to what everyone else is doing, people love seeing new ideas and concepts!
- Be Genuine: Yes sales are important, but don’t simply push for sales on social media. Social media is so much more, use it as a chance to reach out to your audience, build a relationship and connect with them, show them the culture of your business, your successes, your story, your vision, show them what your business stands for and by doing so you build relationships, loyalty and ultimetely sales.
- Be Engaging: It’s easy to put up a post and simply leave it there thinking “I’ve done my work for today”, but its important that you are active on social media, respond to comments, ask questions, give advice, offer your opinion. If you remain active on social media and interact with people online, it helps grabs peoples attention and therefore have them in return interact with you and your business, helping you grow your business network. Which is what you want … trust me!
- Be Real: Its so easy to lose connection and feel isolated on social media. People like interacting with others and don’t simply want to be spammed by the offers, products that you offer. Don’t be afraid to thank people for engaging with your business, be friendly and try your best to return the favour when possible. Show them that you as a company care about what they have to say, the more you do this the more they will want to engage with you and speak highly of you with their peers.