Communiqué has been doing the marketing, packaging and branding for local Maltese snack brand Mr. Riley for the past thirty years. Over this time, we’ve created a number of innovative campaigns for the brand — and the recent Mr. Riley Snack Attack Art Competition is no exception.
This competition came about after Communiqué spotted local artist Julian Cini’s artistic renditions of Mr. Riley and his famous FrenchFries on Instagram. We saw this as a great opportunity for Rimus Riley Ltd. to collaborate with Cini, so we got in contact with the client and proposed a joint project: a mural designed by Cini for the Rimus Riley headquarters in Zejtun. The client loved the idea, as they were keen to support local talent and give their offices a fresh new look.
The incredible mural that was created as a result of this collaboration was unveiled in October this year. The team at Communiqué is proud to have brought this project into fruition. Bernice Micallef, the director of Communiqué, said of the collaboration: “It’s been an absolute joy working on this project. And the mural was just the start of it! The client found Julian Cini’s work so inspiring that they were keen to discover more local artistic talent. For this reason, we launched the Mr. Riley Snack Attack Art Competition, where entrants were tasked with submitting their own artistic representations of Mr. Riley and his FrenchFries. We were really happy to see such high participation rates, and it has been an absolute pleasure seeing the level of the artistic talent here in Malta!”
Communiqué organized the Mr. Riley Snack Attack Art Competition and managed all related communications. We were responsible for the delivery of this marketing campaign, which involved developing posts for the brand’s social media channels, creating adverts for bus stops across Malta and ensuring smooth brand communication throughout the campaign.
The competition was open to two entrant categories: 13- to 16-year-olds and 17+. The prizes available, which will be awarded to the winners on 21st December at Rimus Riley Ltd. headquarters, range from graphic display tablets to art supply vouchers. Over 200 people registered to participate in the competition, and the volume of entries made it hard to decide on the winners. So much so, that in collaboration with the brand, we have decided to launch a public vote on the remaining designs that did not receive one of the designated six prizes. The public voting platform will be launched after the official prize-giving ceremony on 21st December.
The team at Communiqué cannot wait to see the winning entries and celebrate the artistic talent here on the Maltese islands. We’re excited — and we hope you are, too!
