202 Jewellery

‘Pop of Colour’ Campaign

Our proposal involved the launch of two new brands from the client’s collection – namely ‘Stella Valle’ and ‘Christina’ – at their Gozo outlet, in conjunction with a promotion. In view of the colourful nature of these two jewellery collections, we dubbed the campaign ‘Pop of Colour’.

As part of this project, our design team came up with the campaign branding, including a logo and a set of unique patterns that appeared throughout the campaign on all printed and digital media. These patterns went on to feature on all shop façades, and as filters for augmented reality backgrounds, as part of the campaign on the client’s social media. The design team at Communiqué also created a holistic setup for the launch of the ‘Pop of Colour’ event.