Action For Breast Cancer Foundation
Know The Signs Campaign
Action for Breast Cancer Foundation (ABCF) aim is to disseminate information to the public about breast cancer awareness and prevention.
This campaign is mainly based on an educational video to be shown during seminars including an online campaign consisting of 3 infographics and short videos intended for social media. 6000 Brochures will also be printed to be given out during seminars.
Client
Action For Breast Cancer Foundation
Industry
NGO
Type of Work
Video/Animation, Brochures Design and Printing
Website
www.actionforbreastcancer.com
The Concept
The client focused on a visual campaign using videos and infographics with the aim to educate. Our designers produced an animation and design which is simple yet effective and aimed to quickly direct viewers on the educational aspect and raise awareness about breast cancer.
Video 1 Know The Signs
Video 2 Know Your Body
Video 3 Take The Test
Design
A simple, minimal and flat design was used to direct the viewers to the main aim, which is educating and inspiring people to prevent breast cancer.
Video 1 Know The Signs
Video 2 Know Your Body
Video 3 Take The Test
Online Campaign
Besides the videos and brochures an online campaign was laid out for the client.
The campaign is being featured on google ads and facebook ads using the gifs.
______Video 1 Know The Signs
Video 2 Know Your Body
_________Video 3 Take The Test
Brochures & Roll Up
The brochures focus on how to self test and the visual clues which were also highlighted on the videos. The rollup gives exposure to all the companies which supports this NGO and is used in all the outdoor events which ABCF takes part in.
