Rimus Riley Ltd
Regal Almond Heart Biscuits
Regal biscuits – the Biscuits with a Heart – are locally produced by Rimus Riley Ltd., offering a selection of filled, chocolate coated and plain biscuits. The client requested an overall new branding for the product and re-design of the packaging.
Client
Rimus Riley Ltd
Industry
Food Manufacturing
Type of Work
Packaging, Strategy, and Online Campaign
Website
www.rimusgroup.com
Brand Ambassador
The product was launched in Valentine’s Day and Sarah Zerafa was utilised as a brand ambassador and social media influencer. The online campaign focused on social media with her input and awareness of the launch.
Packaging
A re-design of the packaging using a more vivid colour and inline with modern tastes was the base for the design. The background leaf design was chosen to contrast the plain magenta whilst the heart biscuit is the focus of the pack.
Online Campaign
The campaign kicked off a month before Valentine’s Day and featured the heart together with the colours and patterns on Facebook and Instagram.
