Mr. Riley
Feel The Crunch Campaign
Rimus Group and Communiqué has in the past years worked together to come up with vibrant and original marketing campaigns. One of the latest projects was to give life to Mr. Riley and to embark on a holistic social media campaign.
The agency was also responsible to rebrand all of the company’s packaging.
Client
Rimus Riley
Industry
Food Manufacturing Industry
Type of Work
Campaign Strategy, Advertising OOH & Digital
Website
www.rimusgroup.com/mr-riley/
The Concept
With this campaign the design team wanted to create a concept to appeal to a younger generation and rekindle the memories of older generation with the use of comic bubbles and wording which reminisces the era in which the products where launched initially.
Our process
We featured bright colours, used the shapes themselves from the product and used wording and bubbles reminiscent of the comic age. The backgrounds where produced and the text was brainstormed internally to follow on the young theme which the Rimus Group emphasised upon.
Bus Shelter
Part of the campaign was to be present in the streets. Bus shelters were used using the vibrant artworks to catch the eye. The messages including the artwork capture the younger generation and put a smile on those familiar with the products who remember them in the canteens when they were young.
Social Media Campaign
A creative style using the existing bright colours and comic influence was used for the social media designs. The design was based on Mr. Riley and comic bubbles were used throughout together with the specific taglines. During the campaign, we ran paid Facebook and Instagram ads with animated and static images. Mr. Riley featured prominently in the static image ads and posts which usually had facts, figures or competitions. This built intrigue and engaged customers to leave comments or to share the posts. The conversation was started.
