Rimus Trading Agency
Mornflake Oats Advertising Campaign
Communiqué was entrusted with creating and implementing an advertising campaign highlighting the attributes of Mornflake, a traditional UK brand of cereal-based products. We developed a campaign using pastel colours, based on the existing brand palette, while inserting a pattern of oats in the background to highlight the importance of the cereal which is at the base of the product. The renowned Mornflake tagline ‘Have a mighty morning’ featured prominently in all the campaign’s designs.
The campaign was carried nationwide, including on OOH media such as bus-shelters and LED billboards, as well as on various supermarket printed magazines. The campaign message emphasised the price point, together with raising awareness about Mornflake’s gluten free range.
Client
Rimus Trading Agency
Industry
Food Manufacturing Industry
Type of Work
Campaign Strategy, Advertising OOH & Digital.
Website
www.rimusgroup.com
Social Media Campaign
The digital campaign ran across Google paid search and display, Facebook boosted adverts, and Instagram feed and stories, which achieved super results. More awareness in social media on the brand was made using competitions and in conjunction with a series of boosted advert posts. The competitions created a lot of engagement and interest in the product.
