Mr. Riley

‘FrenchFries Snack Attack’ Campaign

At Communiqué, we thrive on creativity. Collaborating with the talented artist Julian Cini, we broke norms for the Mr. Riley FrenchFries Snack Attack Campaign, transforming the brand into a trendsetting, engaging experience for GenZ. This vibrant mural at the Mr. Riley office premises and factory showcased the fusion of art and Mr. Riley’s snack packets – FrenchFries, Partytime, and PizzaRings.

The creative journey didn’t stop there. It ran across TikTok, Instagram, and Facebook. The GenZ audience embraced the explosive Mr. Riley FrenchFries snack packet, propelling our social media content to new heights.

Inspired by Julian’s mural, we launched the Mr. Riley Snack Attack Art Competition. It ignited a wave of creativity, with over 150 participants across two age groups (13–16 and 17+) submitting exceptional works. The entries astounded judges, showcasing everything from cosmic designs to a Van Gogh-inspired Mr. Riley. Extending the campaign further, we introduced the Public Vote phase, recognising an additional 12 artists for their outstanding contributions.

“In the mind of every artist, there is a masterpiece.” – Kai Greene. This quote encapsulates the essence of our journey. Witnessing the talent and creativity of these young artists was both humbling and awe-inspiring. The Snack Attack Campaign has been a pinnacle project for us, a testament to the power of collaboration, creativity, and the impact of local artistry. Thank you to all the artists who made this journey extraordinary. It was an honor to be part of this vibrant, artistic community.